How to Use
- Adapt any (or all) of the following “live read” scripts for use on local radio and television stations.
- Type each script, double-spaced, on your letterhead. Be sure to include the name of a contact person from your organization.
- Submit scripts to radio public service directors in your community as soon as possible.
- Tip — Also submit the scripts to the weather forecasters at your local television stations.
- Follow up with a phone call 3 – 5 days after submitting the scripts. Verify that they arrived and if broadcasting them during the upcoming season is possible.
- If the public service director or weather forecaster was receptive to your first phone call, follow up with additional calls over the next few months to remind him/her of the PSA.
- Send a thank you note to the manager of any radio station or television station that airs one of your PSAs.
Live-Read Radio Scripts (:30 second scripts)
Script Number 1: Read It & Heed It
Ann: The next time you fill a prescription medicine, be sure you also get written information about the medicine to read at home. Your medicine is important to your good health. So is your medicine information. Be sure you read the information carefully and refer to it often while you take your medicine. A message from the National Council on Patient Information and Education, (insert your organization's name) and (insert radio station call letters). Visit www.talkaboutrx.org for details.
Script Number 2: What to Watch for
Ann: Just got a new prescription medicine? Be sure to take it right. Read carefully the written information that comes with the medicine. It includes useful information about possible side effects, warnings, what other medicines, foods, or drinks to avoid while taking the medicine, and lots more. Your medicine is important. So is your medicine information. A message from the National Council on Patient Information and Education, (insert your organization's name) and (insert radio station call letters). Visit www.talkaboutrx.org for details.
Script Number 3: Celebrate Safe Medicine Use
Ann: Americans take medicines every day with enormous potential to heal, but that when used improperly, can be harmful. Medicine allows people to lead healthier lives; however taking medicines is not without some level of risk - especially if you're taking four or more different medicines. This October, celebrate the 20th annual "Talk About Prescriptions" Month campaign by making sure you know how to use your medicines safely. For details, contact the National Council on Patient Information and Education at www.talkaboutrx.org
Script Number 4: The 3Rs for Safe Medicine Use
This October marks the 20th annual "Talk About Prescriptions" Month. What can you do to participate? Remember the 3Rs for safe medicine use - risk, respect, and responsibility. That's a start. Also, take personal responsibility for learning how to take each medication you use safely. A message from (insert name of your organization),the National Council on Patient Information and Education, and (insert radio call letters). Visit www.talkaboutrx.org for details